Case Overview
KIN Wine House stand was conceived as a limited-run urban activation that introduced a new Kenyan wine collective to Nairobi’s creative crowd. In short, the brief was simple: create an intimate, memorable tasting experience that felt premium, local, and shareable.
We designed a warm, modular pop-up that worked equally well in an expo, gallery, or rooftop. Consequently, the space combined tactile materials (unfinished timber, reflective marble) with moody lighting and botanical accents. In addition, subtle brand cues — a leaf motif — tied the experience back to the product packaging and storytelling.
Moreover, the activation prioritized social moments: a tasting bar, a private corner for influencers, and an Instagrammable vignette designed for instant sharing. As a result, the stand drove both foot traffic and online buzz, while remaining true to a premium, locally rooted identity.
(See more on our events & activations page or browse related work in our portfolio. For inspiration, visit Dezeen on event design and Eventbrite’s guide to pop-ups)
Technologies
- 3D Visualization (Blender / Cinema 4D)
- Adobe Photoshop & Illustrator
- Live Social Capture Setup
Client
Sasa & Co. Collective — a Nairobi-based wine collective created for this case study. Sasa & Co. focuses on small-batch, sustainably-minded wines and cultural storytelling. They wanted a premium look that still felt approachable to Nairobi’s young urban professionals.
URL
Case Goal
- Launch Awareness: Create a distinct launch moment that positions the brand as premium but local.
- Drive Trial: Encourage first-time tastings and immediate sales signups through in-person engagement and QR-linked offers.
- Create Shareable Moments: Design photo-ready spots and collateral to encourage organic social posts and earned media.
- Test Retail Concepts: Use the pop-up to experiment with display, packaging, and pricing in a low-risk live environment.
- Gather Insights: Collect on-site and digital feedback to inform the next product line and permanent retail design.
In short, the stand was designed to perform: to bring the brand to life, to test consumer reactions, and to build a base of early advocates.
